BÀI TẬP TÌNH HUỐNG 3

MINERVA A.G

Minerva A.G, based in Munich, Germany is a chain store which sells a range of stylish, innovative products. Many of its products feature new teachnology, but the srores sell everything from furnitire and fashionable clothes to kitchenware and household goods. It is well-known for its original designs and high quality. On the window of every store are the words: Creative, Imagination, Style, Novelty, Originality

CUSTOMER SATISFACTION SURVEY

Minerva A.G sent questionare to all its customers. Here is an extract from the Marketing Department's report.

3. Our customers say:

3.1. Minerva A.G, has very few great new products for customers with busy lifestyles.

3.2. The range of ptocuct is not as wide as it used to be.

3.3. There are too many hi-tech products. Customers want fewer products but more original ones.

3.4. Most products are over EUR 100. Customers who are looking for gifts think they are too expensive.

3.5. There are not enough special offers to encourage customers to spend more.

NEEDS FOR NEW PRODUCTS

Chairperson, Ulrika Nielsen and her director have invited several foreign firms to present their products to the Minerva A.G,'s board. All the companies are well-known for their innovation. The director will choose the best and most excited products for Minerva A.G,'s stores.

COMPANY A.

Product: Weight Monitor 

Special features:- Measures how much body fat you have- An LCD display shows changes in your weight- Easy-to-read and weight records for up to five years- Price: €45

COMPANY B

Product: Personal Satellite Navigation System 

Special features:- Pocket-sized

- Downloads any world city map from your computer- No need to carry a street map ever again- Includes tourist information- Slim, Lightweight- Colours: Silver or black- Price: €320 

COPMANY C

Product: Virtual Passenger 

Special features:

- Chats, tells jokes, plays music, asks questions- Keeps you awake- Stops boredom- 20,000 words memory - knows your interests- Automatically opens windows- Alarm function if driver falls asleep- Ideal for sales reps- Price: €500 

COMPANY D

Product: Floating Globe 

Special features

- Appears to float in the air because it is controlled by magnets- Rotates- Lights up- Many physical features highlighted, for example mountain ranges- Ideal for the home or office- Price: €220 4

TASK

1. Work in small group. Choose one of the company above and prepare a presentation on its product. (Or, if you prefer, think of another product which the company is about to launch.) Invent any information you wish.

2. Form new groups and present your products. Try to persuade the Minerva A.G directors to buy large quantities. When you are presenting, play the role of the Minerva A.G. director and ask questions about the products.

3. After all the presentations, discuss which product is the most exciting and innovative.

Follow the link below if you wish to see the answer of some students. Click here.

WRITTING

As Minerva A.G. director, write a short report on one of the products which you saw presented.

Recommend wether Minerva A.G. should place a large order for the product or not.